9

In the Chinese language session on Chinese companies going global, leading Chinese CEOs and consultants discussed strategic decision-making, such as whether or not it was a smart move for Geely to take on such a well established brand as Volvo, and how to create an emotional attachment to one's Chinese brand among overseas customers.
Although the crowd was considerably smaller, the conversation on social responsibility, saw multinational company executives talking through their experiences of 'being good' while continuing to do good business, and heard from companies who had taken a step further to integrate social responsibility at the core of their businesses. Professor Li Wei, who heads up the Center for Responsible Business at Cheung Kong made note of new cases to explore in this developing field of business research.

In the Chinese language session on Chinese companies going global, leading Chinese CEOs and consultants discussed strategic decision-making, such as whether or not it was a smart move for Geely to take on such a well established brand as Volvo, and how to create an emotional attachment to one's Chinese brand among overseas customers.
Although the crowd was considerably smaller, the conversation on social responsibility, saw multinational company executives talking through their experiences of 'being good' while continuing to do good business, and heard from companies who had taken a step further to integrate social responsibility at the core of their businesses. Professor Li Wei, who heads up the Center for Responsible Business at Cheung Kong made note of new cases to explore in this developing field of business research.

9

In the Chinese language session on Chinese companies going global, leading Chinese CEOs and consultants discussed strategic decision-making, such as whether or not it was a smart move for Geely to take on such a well established brand as Volvo, and how to create an emotional attachment to one's Chinese brand among overseas customers.
Although the crowd was considerably smaller, the conversation on social responsibility, saw multinational company executives talking through their experiences of 'being good' while continuing to do good business, and heard from companies who had taken a step further to integrate social responsibility at the core of their businesses. Professor Li Wei, who heads up the Center for Responsible Business at Cheung Kong made note of new cases to explore in this developing field of business research.

9

In the Chinese language session on Chinese companies going global, leading Chinese CEOs and consultants discussed strategic decision-making, such as whether or not it was a smart move for Geely to take on such a well established brand as Volvo, and how to create an emotional attachment to one's Chinese brand among overseas customers.
Although the crowd was considerably smaller, the conversation on social responsibility, saw multinational company executives talking through their experiences of 'being good' while continuing to do good business, and heard from companies who had taken a step further to integrate social responsibility at the core of their businesses. Professor Li Wei, who heads up the Center for Responsible Business at Cheung Kong made note of new cases to explore in this developing field of business research.

9

In the Chinese language session on Chinese companies going global, leading Chinese CEOs and consultants discussed strategic decision-making, such as whether or not it was a smart move for Geely to take on such a well established brand as Volvo, and how to create an emotional attachment to one's Chinese brand among overseas customers.
Although the crowd was considerably smaller, the conversation on social responsibility, saw multinational company executives talking through their experiences of 'being good' while continuing to do good business, and heard from companies who had taken a step further to integrate social responsibility at the core of their businesses. Professor Li Wei, who heads up the Center for Responsible Business at Cheung Kong made note of new cases to explore in this developing field of business research.

In the Chinese language session on Chinese companies going global, leading Chinese CEOs and consultants discussed strategic decision-making, such as whether or not it was a smart move for Geely to take on such a well established brand as Volvo, and how to create an emotional attachment to one's Chinese brand among overseas customers.
Although the crowd was considerably smaller, the conversation on social responsibility, saw multinational company executives talking through their experiences of 'being good' while continuing to do good business, and heard from companies who had taken a step further to integrate social responsibility at the core of their businesses. Professor Li Wei, who heads up the Center for Responsible Business at Cheung Kong made note of new cases to explore in this developing field of business research.