MBA students of Cornell University School of Business visited CKGSB
On December 13, the MBA students who come from Cornell University School of Business visited CKGSB and began their exchange learning in two weeks. Cheung Kong MBA program arranged intensive and colorful activities for the Cornell students, such as learning in classroom and companies, case discussions and so on. During their spare time, they had some sightseeing of Beijing and experienced the ancient and mysterious culture of China.
Cheung Kong MBA students and MBA students of Cornell Business School
On the first day of the exchange program, Dr. Zhu Rui, Associate Professor of Marketing of CKGSB and Professor of University of British Columbia Sauder School of Business, gave a speech of “Marketing in China” for the Cornell MBA students. She shared a lot of information of the history and development of Chinese marketing and analyzed the changes and characteristics of Chinese market. After the speech, Dr. Zhu had a warm discussion of the perspective on Chinese market with the students.
Afterwards, Dr. Teng Binsheng, Professor of Strategy of CKGSB, gave a speech of “Business strategy of corporate in Chinese market” and analyzed the opportunities and challenge of China. Dr. Teng said investors should require a high sensitivity and discretion when making decisions. Also, Dr. Teng explained the difference of business model, government management and legal system between east and west. And then he cited some cases of GE and Wal-Mart Company, which provided more realistic information about the potential challenges in Chinese markets and helped the students form better orientation for future plan.
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Speech of Professor Teng Binsheng
One of the good opportunities to the students for contacting Chinese companies is visiting Li Ning, a sports brand, and Lenovo production R&D base of China. When finishing the visit, most of the students said they updated the conception of Chinese business. Also, they had an intuitive understand of the operation situation of international brands in China.
After several days learning, Cornell MBA students learned many useful and new information of China business environment. Meanwhile, they did the case study with MBA students of CKGSB. Finally, the case statement was very exciting. They used a variety of business models and shared the innovation to each other. The most important is that all of the students received the different experiences from others and took a big step for their future.
Case study
Case presentation
On December 13, the MBA students who come from Cornell University School of Business visited CKGSB and began their exchange learning in two weeks. Cheung Kong MBA program arranged intensive and colorful activities for the Cornell students, such as learning in classroom and companies, case discussions and so on. During their spare time, they had some sightseeing of Beijing and experienced the ancient and mysterious culture of China.
Cheung Kong MBA students and MBA students of Cornell Business School
On the first day of the exchange program, Dr. Zhu Rui, Associate Professor of Marketing of CKGSB and Professor of University of British Columbia Sauder School of Business, gave a speech of “Marketing in China” for the Cornell MBA students. She shared a lot of information of the history and development of Chinese marketing and analyzed the changes and characteristics of Chinese market. After the speech, Dr. Zhu had a warm discussion of the perspective on Chinese market with the students.
Afterwards, Dr. Teng Binsheng, Professor of Strategy of CKGSB, gave a speech of “Business strategy of corporate in Chinese market” and analyzed the opportunities and challenge of China. Dr. Teng said investors should require a high sensitivity and discretion when making decisions. Also, Dr. Teng explained the difference of business model, government management and legal system between east and west. And then he cited some cases of GE and Wal-Mart Company, which provided more realistic information about the potential challenges in Chinese markets and helped the students form better orientation for future plan.
Speech of Professor Teng Binsheng
One of the good opportunities to the students for contacting Chinese companies is visiting Li Ning, a sports brand, and Lenovo production R&D base of China. When finishing the visit, most of the students said they updated the conception of Chinese business. Also, they had an intuitive understand of the operation situation of international brands in China.
After several days learning, Cornell MBA students learned many useful and new information of China business environment. Meanwhile, they did the case study with MBA students of CKGSB. Finally, the case statement was very exciting. They used a variety of business models and shared the innovation to each other. The most important is that all of the students received the different experiences from others and took a big step for their future.
Case study
Case presentation
MBA students of Cornell University School of Business visited CKGSB
On December 13, the MBA students who come from Cornell University School of Business visited CKGSB and began their exchange learning in two weeks. Cheung Kong MBA program arranged intensive and colorful activities for the Cornell students, such as learning in classroom and companies, case discussions and so on. During their spare time, they had some sightseeing of Beijing and experienced the ancient and mysterious culture of China.
Cheung Kong MBA students and MBA students of Cornell Business School
On the first day of the exchange program, Dr. Zhu Rui, Associate Professor of Marketing of CKGSB and Professor of University of British Columbia Sauder School of Business, gave a speech of “Marketing in China” for the Cornell MBA students. She shared a lot of information of the history and development of Chinese marketing and analyzed the changes and characteristics of Chinese market. After the speech, Dr. Zhu had a warm discussion of the perspective on Chinese market with the students.
Afterwards, Dr. Teng Binsheng, Professor of Strategy of CKGSB, gave a speech of “Business strategy of corporate in Chinese market” and analyzed the opportunities and challenge of China. Dr. Teng said investors should require a high sensitivity and discretion when making decisions. Also, Dr. Teng explained the difference of business model, government management and legal system between east and west. And then he cited some cases of GE and Wal-Mart Company, which provided more realistic information about the potential challenges in Chinese markets and helped the students form better orientation for future plan.
Speech of Professor Teng Binsheng
One of the good opportunities to the students for contacting Chinese companies is visiting Li Ning, a sports brand, and Lenovo production R&D base of China. When finishing the visit, most of the students said they updated the conception of Chinese business. Also, they had an intuitive understand of the operation situation of international brands in China.
After several days learning, Cornell MBA students learned many useful and new information of China business environment. Meanwhile, they did the case study with MBA students of CKGSB. Finally, the case statement was very exciting. They used a variety of business models and shared the innovation to each other. The most important is that all of the students received the different experiences from others and took a big step for their future.
Case study
Case presentation
MBA students of Cornell University School of Business visited CKGSB
On December 13, the MBA students who come from Cornell University School of Business visited CKGSB and began their exchange learning in two weeks. Cheung Kong MBA program arranged intensive and colorful activities for the Cornell students, such as learning in classroom and companies, case discussions and so on. During their spare time, they had some sightseeing of Beijing and experienced the ancient and mysterious culture of China.
Cheung Kong MBA students and MBA students of Cornell Business School
On the first day of the exchange program, Dr. Zhu Rui, Associate Professor of Marketing of CKGSB and Professor of University of British Columbia Sauder School of Business, gave a speech of “Marketing in China” for the Cornell MBA students. She shared a lot of information of the history and development of Chinese marketing and analyzed the changes and characteristics of Chinese market. After the speech, Dr. Zhu had a warm discussion of the perspective on Chinese market with the students.
Afterwards, Dr. Teng Binsheng, Professor of Strategy of CKGSB, gave a speech of “Business strategy of corporate in Chinese market” and analyzed the opportunities and challenge of China. Dr. Teng said investors should require a high sensitivity and discretion when making decisions. Also, Dr. Teng explained the difference of business model, government management and legal system between east and west. And then he cited some cases of GE and Wal-Mart Company, which provided more realistic information about the potential challenges in Chinese markets and helped the students form better orientation for future plan.
Speech of Professor Teng Binsheng
One of the good opportunities to the students for contacting Chinese companies is visiting Li Ning, a sports brand, and Lenovo production R&D base of China. When finishing the visit, most of the students said they updated the conception of Chinese business. Also, they had an intuitive understand of the operation situation of international brands in China.
After several days learning, Cornell MBA students learned many useful and new information of China business environment. Meanwhile, they did the case study with MBA students of CKGSB. Finally, the case statement was very exciting. They used a variety of business models and shared the innovation to each other. The most important is that all of the students received the different experiences from others and took a big step for their future.
Case study
Case presentation
MBA students of Cornell University School of Business visited CKGSB
On December 13, the MBA students who come from Cornell University School of Business visited CKGSB and began their exchange learning in two weeks. Cheung Kong MBA program arranged intensive and colorful activities for the Cornell students, such as learning in classroom and companies, case discussions and so on. During their spare time, they had some sightseeing of Beijing and experienced the ancient and mysterious culture of China.
Cheung Kong MBA students and MBA students of Cornell Business School
On the first day of the exchange program, Dr. Zhu Rui, Associate Professor of Marketing of CKGSB and Professor of University of British Columbia Sauder School of Business, gave a speech of “Marketing in China” for the Cornell MBA students. She shared a lot of information of the history and development of Chinese marketing and analyzed the changes and characteristics of Chinese market. After the speech, Dr. Zhu had a warm discussion of the perspective on Chinese market with the students.
Afterwards, Dr. Teng Binsheng, Professor of Strategy of CKGSB, gave a speech of “Business strategy of corporate in Chinese market” and analyzed the opportunities and challenge of China. Dr. Teng said investors should require a high sensitivity and discretion when making decisions. Also, Dr. Teng explained the difference of business model, government management and legal system between east and west. And then he cited some cases of GE and Wal-Mart Company, which provided more realistic information about the potential challenges in Chinese markets and helped the students form better orientation for future plan.
Speech of Professor Teng Binsheng
One of the good opportunities to the students for contacting Chinese companies is visiting Li Ning, a sports brand, and Lenovo production R&D base of China. When finishing the visit, most of the students said they updated the conception of Chinese business. Also, they had an intuitive understand of the operation situation of international brands in China.
After several days learning, Cornell MBA students learned many useful and new information of China business environment. Meanwhile, they did the case study with MBA students of CKGSB. Finally, the case statement was very exciting. They used a variety of business models and shared the innovation to each other. The most important is that all of the students received the different experiences from others and took a big step for their future.
Case study
Case presentation
On December 13, the MBA students who come from Cornell University School of Business visited CKGSB and began their exchange learning in two weeks. Cheung Kong MBA program arranged intensive and colorful activities for the Cornell students, such as learning in classroom and companies, case discussions and so on. During their spare time, they had some sightseeing of Beijing and experienced the ancient and mysterious culture of China.
Cheung Kong MBA students and MBA students of Cornell Business School
On the first day of the exchange program, Dr. Zhu Rui, Associate Professor of Marketing of CKGSB and Professor of University of British Columbia Sauder School of Business, gave a speech of “Marketing in China” for the Cornell MBA students. She shared a lot of information of the history and development of Chinese marketing and analyzed the changes and characteristics of Chinese market. After the speech, Dr. Zhu had a warm discussion of the perspective on Chinese market with the students.
Afterwards, Dr. Teng Binsheng, Professor of Strategy of CKGSB, gave a speech of “Business strategy of corporate in Chinese market” and analyzed the opportunities and challenge of China. Dr. Teng said investors should require a high sensitivity and discretion when making decisions. Also, Dr. Teng explained the difference of business model, government management and legal system between east and west. And then he cited some cases of GE and Wal-Mart Company, which provided more realistic information about the potential challenges in Chinese markets and helped the students form better orientation for future plan.
Speech of Professor Teng Binsheng
One of the good opportunities to the students for contacting Chinese companies is visiting Li Ning, a sports brand, and Lenovo production R&D base of China. When finishing the visit, most of the students said they updated the conception of Chinese business. Also, they had an intuitive understand of the operation situation of international brands in China.
After several days learning, Cornell MBA students learned many useful and new information of China business environment. Meanwhile, they did the case study with MBA students of CKGSB. Finally, the case statement was very exciting. They used a variety of business models and shared the innovation to each other. The most important is that all of the students received the different experiences from others and took a big step for their future.
Case study
Case presentation
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