Special Event of the Marketing Club: Jiang Zhiqiang's Digital Marketing Class
In 2009, China's online advertising market had reached 20.61 billion yuan, an increase of 21.2% compared to 2008. Market share of traditional portal websites had declined dramatically, and its growth rate lagged behind the overall market. However, SNS (social networking sites) and other new Internet media experienced a breakthrough. With 200,000 new users, they instantly became rising stars in the Internet media. Many businesses and advertising operators, being attracted by the real interpersonal nature of SNS, are trying to decipher its subtleties, absorb what is needed and converting them into powerful marketing machines.
On January 7th, the CK Marketing Club, formed by students of MBA 09 from Cheung Kong GSB, invited the Chief Marketing Officer of Oak Pacific Interactive Group, Mr. Jiang Zhiqiang, to talk with Cheung Kong MBA students regarding marketing and new media development on the issues of actual facts of this industry and possible new business models in the future.
Oak Pacific Interactive is a leading integrated Internet group in China, known to over 100 million Chinese net users with its websites of Xiaonei (Renren), interactive entertainment portal MOP, and IT writing community Donews. Mr. Jiang Zhiqiang, prior to joining Oak Pacific Interactive, held senior positions in Taiwan Yahoo, NetEase, Alibaba Group and other companies. He lead the innovations in areas of advertising sales, marketing planning, and e-commerce.
Unlike traditional lectures where the lecturer talks and audience listens, this Digital Marketing Lecture was more of an interactive classroom discussion. Several MBA 09 students already have practical work experiences in the emerging Internet industry or advertising industry. After having gone through the first two modules of courses in Cheung Kong, they found themselves re-discovering and re-understanding their old industries. The whole lecture lasted three hours with continuous back-and-forth discussions between the lecturer and students throughout the time.
Jiang first analyzed the developing trend of the Internet in the last two years, and then shared the business case by himself, which is a combination of the latest marketing plan and the SNS sites. In recent years, he has actively advocated the integration of Internet marketing services and has come up with new and innovative ideas from various media, ideas which are at the forefront of market trends. He also introduced a variety of innovative marketing models. Cheung Kong MBA students often raised questions about the challenges and opportunities of a variety of new business models with Jiang. Later, Jiang also shared his own experiences and gains in his career with the students.
Russell Guo, a MBA 09 student and organizer of the CK Marketing Club said, "During the lecture, some of the discussions delve deeply into the Internet industry and inspired students’ interest for further study and research on this area. The club will continue to organize such activities in the hope that they will extend the learning platform for our business school students beyond the classroom."
In 2009, China's online advertising market had reached 20.61 billion yuan, an increase of 21.2% compared to 2008. Market share of traditional portal websites had declined dramatically, and its growth rate lagged behind the overall market. However, SNS (social networking sites) and other new Internet media experienced a breakthrough. With 200,000 new users, they instantly became rising stars in the Internet media. Many businesses and advertising operators, being attracted by the real interpersonal nature of SNS, are trying to decipher its subtleties, absorb what is needed and converting them into powerful marketing machines.
On January 7th, the CK Marketing Club, formed by students of MBA 09 from Cheung Kong GSB, invited the Chief Marketing Officer of Oak Pacific Interactive Group, Mr. Jiang Zhiqiang, to talk with Cheung Kong MBA students regarding marketing and new media development on the issues of actual facts of this industry and possible new business models in the future.
Oak Pacific Interactive is a leading integrated Internet group in China, known to over 100 million Chinese net users with its websites of Xiaonei (Renren), interactive entertainment portal MOP, and IT writing community Donews. Mr. Jiang Zhiqiang, prior to joining Oak Pacific Interactive, held senior positions in Taiwan Yahoo, NetEase, Alibaba Group and other companies. He lead the innovations in areas of advertising sales, marketing planning, and e-commerce.
Unlike traditional lectures where the lecturer talks and audience listens, this Digital Marketing Lecture was more of an interactive classroom discussion. Several MBA 09 students already have practical work experiences in the emerging Internet industry or advertising industry. After having gone through the first two modules of courses in Cheung Kong, they found themselves re-discovering and re-understanding their old industries. The whole lecture lasted three hours with continuous back-and-forth discussions between the lecturer and students throughout the time.
Jiang first analyzed the developing trend of the Internet in the last two years, and then shared the business case by himself, which is a combination of the latest marketing plan and the SNS sites. In recent years, he has actively advocated the integration of Internet marketing services and has come up with new and innovative ideas from various media, ideas which are at the forefront of market trends. He also introduced a variety of innovative marketing models. Cheung Kong MBA students often raised questions about the challenges and opportunities of a variety of new business models with Jiang. Later, Jiang also shared his own experiences and gains in his career with the students.
Russell Guo, a MBA 09 student and organizer of the CK Marketing Club said, "During the lecture, some of the discussions delve deeply into the Internet industry and inspired students’ interest for further study and research on this area. The club will continue to organize such activities in the hope that they will extend the learning platform for our business school students beyond the classroom."
Special Event of the Marketing Club: Jiang Zhiqiang's Digital Marketing Class
In 2009, China's online advertising market had reached 20.61 billion yuan, an increase of 21.2% compared to 2008. Market share of traditional portal websites had declined dramatically, and its growth rate lagged behind the overall market. However, SNS (social networking sites) and other new Internet media experienced a breakthrough. With 200,000 new users, they instantly became rising stars in the Internet media. Many businesses and advertising operators, being attracted by the real interpersonal nature of SNS, are trying to decipher its subtleties, absorb what is needed and converting them into powerful marketing machines.
On January 7th, the CK Marketing Club, formed by students of MBA 09 from Cheung Kong GSB, invited the Chief Marketing Officer of Oak Pacific Interactive Group, Mr. Jiang Zhiqiang, to talk with Cheung Kong MBA students regarding marketing and new media development on the issues of actual facts of this industry and possible new business models in the future.
Oak Pacific Interactive is a leading integrated Internet group in China, known to over 100 million Chinese net users with its websites of Xiaonei (Renren), interactive entertainment portal MOP, and IT writing community Donews. Mr. Jiang Zhiqiang, prior to joining Oak Pacific Interactive, held senior positions in Taiwan Yahoo, NetEase, Alibaba Group and other companies. He lead the innovations in areas of advertising sales, marketing planning, and e-commerce.
Unlike traditional lectures where the lecturer talks and audience listens, this Digital Marketing Lecture was more of an interactive classroom discussion. Several MBA 09 students already have practical work experiences in the emerging Internet industry or advertising industry. After having gone through the first two modules of courses in Cheung Kong, they found themselves re-discovering and re-understanding their old industries. The whole lecture lasted three hours with continuous back-and-forth discussions between the lecturer and students throughout the time.
Jiang first analyzed the developing trend of the Internet in the last two years, and then shared the business case by himself, which is a combination of the latest marketing plan and the SNS sites. In recent years, he has actively advocated the integration of Internet marketing services and has come up with new and innovative ideas from various media, ideas which are at the forefront of market trends. He also introduced a variety of innovative marketing models. Cheung Kong MBA students often raised questions about the challenges and opportunities of a variety of new business models with Jiang. Later, Jiang also shared his own experiences and gains in his career with the students.
Russell Guo, a MBA 09 student and organizer of the CK Marketing Club said, "During the lecture, some of the discussions delve deeply into the Internet industry and inspired students’ interest for further study and research on this area. The club will continue to organize such activities in the hope that they will extend the learning platform for our business school students beyond the classroom."
Special Event of the Marketing Club: Jiang Zhiqiang's Digital Marketing Class
In 2009, China's online advertising market had reached 20.61 billion yuan, an increase of 21.2% compared to 2008. Market share of traditional portal websites had declined dramatically, and its growth rate lagged behind the overall market. However, SNS (social networking sites) and other new Internet media experienced a breakthrough. With 200,000 new users, they instantly became rising stars in the Internet media. Many businesses and advertising operators, being attracted by the real interpersonal nature of SNS, are trying to decipher its subtleties, absorb what is needed and converting them into powerful marketing machines.
On January 7th, the CK Marketing Club, formed by students of MBA 09 from Cheung Kong GSB, invited the Chief Marketing Officer of Oak Pacific Interactive Group, Mr. Jiang Zhiqiang, to talk with Cheung Kong MBA students regarding marketing and new media development on the issues of actual facts of this industry and possible new business models in the future.
Oak Pacific Interactive is a leading integrated Internet group in China, known to over 100 million Chinese net users with its websites of Xiaonei (Renren), interactive entertainment portal MOP, and IT writing community Donews. Mr. Jiang Zhiqiang, prior to joining Oak Pacific Interactive, held senior positions in Taiwan Yahoo, NetEase, Alibaba Group and other companies. He lead the innovations in areas of advertising sales, marketing planning, and e-commerce.
Unlike traditional lectures where the lecturer talks and audience listens, this Digital Marketing Lecture was more of an interactive classroom discussion. Several MBA 09 students already have practical work experiences in the emerging Internet industry or advertising industry. After having gone through the first two modules of courses in Cheung Kong, they found themselves re-discovering and re-understanding their old industries. The whole lecture lasted three hours with continuous back-and-forth discussions between the lecturer and students throughout the time.
Jiang first analyzed the developing trend of the Internet in the last two years, and then shared the business case by himself, which is a combination of the latest marketing plan and the SNS sites. In recent years, he has actively advocated the integration of Internet marketing services and has come up with new and innovative ideas from various media, ideas which are at the forefront of market trends. He also introduced a variety of innovative marketing models. Cheung Kong MBA students often raised questions about the challenges and opportunities of a variety of new business models with Jiang. Later, Jiang also shared his own experiences and gains in his career with the students.
Russell Guo, a MBA 09 student and organizer of the CK Marketing Club said, "During the lecture, some of the discussions delve deeply into the Internet industry and inspired students’ interest for further study and research on this area. The club will continue to organize such activities in the hope that they will extend the learning platform for our business school students beyond the classroom."
Special Event of the Marketing Club: Jiang Zhiqiang's Digital Marketing Class
In 2009, China's online advertising market had reached 20.61 billion yuan, an increase of 21.2% compared to 2008. Market share of traditional portal websites had declined dramatically, and its growth rate lagged behind the overall market. However, SNS (social networking sites) and other new Internet media experienced a breakthrough. With 200,000 new users, they instantly became rising stars in the Internet media. Many businesses and advertising operators, being attracted by the real interpersonal nature of SNS, are trying to decipher its subtleties, absorb what is needed and converting them into powerful marketing machines.
On January 7th, the CK Marketing Club, formed by students of MBA 09 from Cheung Kong GSB, invited the Chief Marketing Officer of Oak Pacific Interactive Group, Mr. Jiang Zhiqiang, to talk with Cheung Kong MBA students regarding marketing and new media development on the issues of actual facts of this industry and possible new business models in the future.
Oak Pacific Interactive is a leading integrated Internet group in China, known to over 100 million Chinese net users with its websites of Xiaonei (Renren), interactive entertainment portal MOP, and IT writing community Donews. Mr. Jiang Zhiqiang, prior to joining Oak Pacific Interactive, held senior positions in Taiwan Yahoo, NetEase, Alibaba Group and other companies. He lead the innovations in areas of advertising sales, marketing planning, and e-commerce.
Unlike traditional lectures where the lecturer talks and audience listens, this Digital Marketing Lecture was more of an interactive classroom discussion. Several MBA 09 students already have practical work experiences in the emerging Internet industry or advertising industry. After having gone through the first two modules of courses in Cheung Kong, they found themselves re-discovering and re-understanding their old industries. The whole lecture lasted three hours with continuous back-and-forth discussions between the lecturer and students throughout the time.
Jiang first analyzed the developing trend of the Internet in the last two years, and then shared the business case by himself, which is a combination of the latest marketing plan and the SNS sites. In recent years, he has actively advocated the integration of Internet marketing services and has come up with new and innovative ideas from various media, ideas which are at the forefront of market trends. He also introduced a variety of innovative marketing models. Cheung Kong MBA students often raised questions about the challenges and opportunities of a variety of new business models with Jiang. Later, Jiang also shared his own experiences and gains in his career with the students.
Russell Guo, a MBA 09 student and organizer of the CK Marketing Club said, "During the lecture, some of the discussions delve deeply into the Internet industry and inspired students’ interest for further study and research on this area. The club will continue to organize such activities in the hope that they will extend the learning platform for our business school students beyond the classroom."
In 2009, China's online advertising market had reached 20.61 billion yuan, an increase of 21.2% compared to 2008. Market share of traditional portal websites had declined dramatically, and its growth rate lagged behind the overall market. However, SNS (social networking sites) and other new Internet media experienced a breakthrough. With 200,000 new users, they instantly became rising stars in the Internet media. Many businesses and advertising operators, being attracted by the real interpersonal nature of SNS, are trying to decipher its subtleties, absorb what is needed and converting them into powerful marketing machines.
On January 7th, the CK Marketing Club, formed by students of MBA 09 from Cheung Kong GSB, invited the Chief Marketing Officer of Oak Pacific Interactive Group, Mr. Jiang Zhiqiang, to talk with Cheung Kong MBA students regarding marketing and new media development on the issues of actual facts of this industry and possible new business models in the future.
Oak Pacific Interactive is a leading integrated Internet group in China, known to over 100 million Chinese net users with its websites of Xiaonei (Renren), interactive entertainment portal MOP, and IT writing community Donews. Mr. Jiang Zhiqiang, prior to joining Oak Pacific Interactive, held senior positions in Taiwan Yahoo, NetEase, Alibaba Group and other companies. He lead the innovations in areas of advertising sales, marketing planning, and e-commerce.
Unlike traditional lectures where the lecturer talks and audience listens, this Digital Marketing Lecture was more of an interactive classroom discussion. Several MBA 09 students already have practical work experiences in the emerging Internet industry or advertising industry. After having gone through the first two modules of courses in Cheung Kong, they found themselves re-discovering and re-understanding their old industries. The whole lecture lasted three hours with continuous back-and-forth discussions between the lecturer and students throughout the time.
Jiang first analyzed the developing trend of the Internet in the last two years, and then shared the business case by himself, which is a combination of the latest marketing plan and the SNS sites. In recent years, he has actively advocated the integration of Internet marketing services and has come up with new and innovative ideas from various media, ideas which are at the forefront of market trends. He also introduced a variety of innovative marketing models. Cheung Kong MBA students often raised questions about the challenges and opportunities of a variety of new business models with Jiang. Later, Jiang also shared his own experiences and gains in his career with the students.
Russell Guo, a MBA 09 student and organizer of the CK Marketing Club said, "During the lecture, some of the discussions delve deeply into the Internet industry and inspired students’ interest for further study and research on this area. The club will continue to organize such activities in the hope that they will extend the learning platform for our business school students beyond the classroom."
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