March 10, 2012 - CKGSB MBA Professor Talk & Info Session, Shanghai

March 10, 2012 - CKGSB MBA Professor Talk & Info Session, Shanghai

Professor Chen Xinlei , " Advertising and Social Media Marketing "

 

How do you inform? How do you persuade? In a world of ever shortening attention spans, the ability to engage the hearts and minds of people has become ever more critical and increasingly difficult. This challenge is the domain of Marketing and Advertising.
In “Advertising and Social Media Marketing”, Professor Chen traces the roots of advertising from its beginnings and explores the cutting edge world of social marketing.

  

Speaker: Professor Chen Xinlei

 

 

CKGSB's Visiting Associate Professor of Marketing 

Ph.D., University of Minnesota 

 

 

Date: Saturday, 10th March, 2012

Time: 14：00- 16：00(registration begins at 13：30)
Venue: CKGSB Shanghai Campus, Zone B ,No. 2419 Hong Qiao Road

Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
 

Online registration
 

For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext.3060.

 

 

 

 

 

March 10, 2012 - CKGSB MBA Professor Talk & Info Session, Shanghai

How do you inform? How do you persuade? In a world of ever shortening attention spans, the ability to engage the hearts and minds of people has become ever more critical and increasingly difficult. This challenge is the domain of Marketing and Advertising.
In “Advertising and Social Media Marketing”, Professor Chen traces the roots of advertising from its beginnings and explores the cutting edge world of social marketing.

How do you inform? How do you persuade? In a world of ever shortening attention spans, the ability to engage the hearts and minds of people has become ever more critical and increasingly difficult. This challenge is the domain of Marketing and Advertising.
In “Advertising and Social Media Marketing”, Professor Chen traces the roots of advertising from its beginnings and explores the cutting edge world of social marketing.