Nov 26, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Brian VIARD, "Do 'loyalty' Programs Create Loyalty ?"
Through the exploration of statistics from world-class enterprises from the 80s, economists have found that one of the main factors that influence profitability is customer loyalty degree. Customer’s loyalty means a lot for enterprises to keep continuous increases in long-term perspective and it also has an important role in marketing strategy for its positive effect on market promotion.
For these reason, lots of marketing plans build on the extending exploration of customer loyalty across different industries which are aiming at enhancement on customer’s loyalty such as integral plan, etc.
However, is it important to put a lot of effort into great customer service? Does it work?
Whether enterprises benefit from the behavior of providing the discounts or rewards for temporary consuming or just pay more without return on customer satisfactions?
What kind of customer will be easier affected by your market plan?
What is the point for effective customer loyalty plan?
Speaker: Professor VIARD Brian
CKGSB's Assistant Professor of Strategy
and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business
Date: Saturday, 26th Nov, 2011
Time: 14:00 – 16:00 (registration begins at 13:30)
Venue: CKGSB Beijing Campus, Oriental Plaza E3 2F Room 1-2
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Professor Brian VIARD, "Do 'loyalty' Programs Create Loyalty ?"
Through the exploration of statistics from world-class enterprises from the 80s, economists have found that one of the main factors that influence profitability is customer loyalty degree. Customer’s loyalty means a lot for enterprises to keep continuous increases in long-term perspective and it also has an important role in marketing strategy for its positive effect on market promotion.
For these reason, lots of marketing plans build on the extending exploration of customer loyalty across different industries which are aiming at enhancement on customer’s loyalty such as integral plan, etc.
However, is it important to put a lot of effort into great customer service? Does it work?
Whether enterprises benefit from the behavior of providing the discounts or rewards for temporary consuming or just pay more without return on customer satisfactions?
What kind of customer will be easier affected by your market plan?
What is the point for effective customer loyalty plan?
Speaker: Professor VIARD Brian
CKGSB's Assistant Professor of Strategy
and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business
Date: Saturday, 26th Nov, 2011
Time: 14:00 – 16:00 (registration begins at 13:30)
Venue: CKGSB Beijing Campus, Oriental Plaza E3 2F Room 1-2
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Nov 26, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Brian VIARD, "Do 'loyalty' Programs Create Loyalty ?"
Through the exploration of statistics from world-class enterprises from the 80s, economists have found that one of the main factors that influence profitability is customer loyalty degree. Customer’s loyalty means a lot for enterprises to keep continuous increases in long-term perspective and it also has an important role in marketing strategy for its positive effect on market promotion.
For these reason, lots of marketing plans build on the extending exploration of customer loyalty across different industries which are aiming at enhancement on customer’s loyalty such as integral plan, etc.
However, is it important to put a lot of effort into great customer service? Does it work?
Whether enterprises benefit from the behavior of providing the discounts or rewards for temporary consuming or just pay more without return on customer satisfactions?
What kind of customer will be easier affected by your market plan?
What is the point for effective customer loyalty plan?
Speaker: Professor VIARD Brian
CKGSB's Assistant Professor of Strategy
and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business
Date: Saturday, 26th Nov, 2011
Time: 14:00 – 16:00 (registration begins at 13:30)
Venue: CKGSB Beijing Campus, Oriental Plaza E3 2F Room 1-2
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Nov 26, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Brian VIARD, "Do 'loyalty' Programs Create Loyalty ?"
Through the exploration of statistics from world-class enterprises from the 80s, economists have found that one of the main factors that influence profitability is customer loyalty degree. Customer’s loyalty means a lot for enterprises to keep continuous increases in long-term perspective and it also has an important role in marketing strategy for its positive effect on market promotion.
For these reason, lots of marketing plans build on the extending exploration of customer loyalty across different industries which are aiming at enhancement on customer’s loyalty such as integral plan, etc.
However, is it important to put a lot of effort into great customer service? Does it work?
Whether enterprises benefit from the behavior of providing the discounts or rewards for temporary consuming or just pay more without return on customer satisfactions?
What kind of customer will be easier affected by your market plan?
What is the point for effective customer loyalty plan?
Speaker: Professor VIARD Brian
CKGSB's Assistant Professor of Strategy
and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business
Date: Saturday, 26th Nov, 2011
Time: 14:00 – 16:00 (registration begins at 13:30)
Venue: CKGSB Beijing Campus, Oriental Plaza E3 2F Room 1-2
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Nov 26, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Brian VIARD, "Do 'loyalty' Programs Create Loyalty ?"
Through the exploration of statistics from world-class enterprises from the 80s, economists have found that one of the main factors that influence profitability is customer loyalty degree. Customer’s loyalty means a lot for enterprises to keep continuous increases in long-term perspective and it also has an important role in marketing strategy for its positive effect on market promotion.
For these reason, lots of marketing plans build on the extending exploration of customer loyalty across different industries which are aiming at enhancement on customer’s loyalty such as integral plan, etc.
However, is it important to put a lot of effort into great customer service? Does it work?
Whether enterprises benefit from the behavior of providing the discounts or rewards for temporary consuming or just pay more without return on customer satisfactions?
What kind of customer will be easier affected by your market plan?
What is the point for effective customer loyalty plan?
Speaker: Professor VIARD Brian
CKGSB's Assistant Professor of Strategy
and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business
Date: Saturday, 26th Nov, 2011
Time: 14:00 – 16:00 (registration begins at 13:30)
Venue: CKGSB Beijing Campus, Oriental Plaza E3 2F Room 1-2
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Professor Brian VIARD, "Do 'loyalty' Programs Create Loyalty ?"
Through the exploration of statistics from world-class enterprises from the 80s, economists have found that one of the main factors that influence profitability is customer loyalty degree. Customer’s loyalty means a lot for enterprises to keep continuous increases in long-term perspective and it also has an important role in marketing strategy for its positive effect on market promotion.
For these reason, lots of marketing plans build on the extending exploration of customer loyalty across different industries which are aiming at enhancement on customer’s loyalty such as integral plan, etc.
However, is it important to put a lot of effort into great customer service? Does it work?
Whether enterprises benefit from the behavior of providing the discounts or rewards for temporary consuming or just pay more without return on customer satisfactions?
What kind of customer will be easier affected by your market plan?
What is the point for effective customer loyalty plan?
Speaker: Professor VIARD Brian
CKGSB's Assistant Professor of Strategy
and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business
Date: Saturday, 26th Nov, 2011
Time: 14:00 – 16:00 (registration begins at 13:30)
Venue: CKGSB Beijing Campus, Oriental Plaza E3 2F Room 1-2
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
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