Mar 27, 2010-Cheung Kong MBA Professor Talk&Info Session, Beijing
Topic: Do “Loyalty” Programs Create Loyalty?
“Loyalty” programs are everywhere. From airline frequent flyer programs to coffee shop punch cards to restaurant VIP cards, companies introduce these programs with the hope of increasing the loyalty of their customers and increasing their profits.
In this talk we discuss recent economic research on the effectiveness of these programs and the implications it has for firms introducing them:
Do they create loyalty or not?
What kinds of customers do they affect?
Will these programs increase the firm’s profits or not?
How can a “loyalty” program be designed to make it more effective?
Speaker: Brian Viard
Assistant Professor of Strategy and Economics at Cheung Kong
Ph.D., University of Chicago
Research Areas: Industrial Organization, Economics of Competitive Strategy, Applied Microeconomics, Telecommunications, Information Goods, Pricing, Entry, Switching Costs, Loyalty Programs
After six years at its Shanghai branch campus, the Cheung Kong MBA successfully moved to its main campus within the compounds of Oriental Plaza in Beijing. Many of the 09 MBA students have begun to refer to Beijing as their “home”. Yet the daily life of these students remains a mystery to the outside world. What is the reason behind such a move? How has the Cheung Kong MBA changed since its relocation to Beijing? What are the benefits and drawbacks of doing a full-time MBA in Beijing compared to Shanghai?
In order to address these and other relate questions, the MBA Admissions Office will hold an Information Session for all interested applicants. The session will give applicants an overview of the program, allow them to ask questions to admission officers, and interact with current students/alumni.
Established by Asia's most successful entrepreneur Mr. Li Ka-shing, Cheung Kong GSB is a new generation business school where we are passionate about developing new ways of thinking about management theory and practice with a particular focus on China and other emerging markets. The Cheung Kong MBA is a full-time, one year program located in Beijing and taught by renowned faculty handpicked from the world's top business schools.
Date: Saturday, March 27, 2010
Time: 14:00 - 16:00 (registration begins at 13:30)
Location: CKGSB Beijing Campus - Oriental Plaza, 12/F,Tower E3,1 East Chang An Avenue, Beijing
Admission: Free (online registration required)
Note: Please present your business card at entrance
Online registration
For more information: 86-10-85181052
Email: mbaadmissions@ckgsb.edu.cn
Topic: Do “Loyalty” Programs Create Loyalty?
“Loyalty” programs are everywhere. From airline frequent flyer programs to coffee shop punch cards to restaurant VIP cards, companies introduce these programs with the hope of increasing the loyalty of their customers and increasing their profits.
In this talk we discuss recent economic research on the effectiveness of these programs and the implications it has for firms introducing them:
Do they create loyalty or not?
What kinds of customers do they affect?
Will these programs increase the firm’s profits or not?
How can a “loyalty” program be designed to make it more effective?
Speaker: Brian Viard
Assistant Professor of Strategy and Economics at Cheung Kong
Ph.D., University of Chicago
Research Areas: Industrial Organization, Economics of Competitive Strategy, Applied Microeconomics, Telecommunications, Information Goods, Pricing, Entry, Switching Costs, Loyalty Programs
After six years at its Shanghai branch campus, the Cheung Kong MBA successfully moved to its main campus within the compounds of Oriental Plaza in Beijing. Many of the 09 MBA students have begun to refer to Beijing as their “home”. Yet the daily life of these students remains a mystery to the outside world. What is the reason behind such a move? How has the Cheung Kong MBA changed since its relocation to Beijing? What are the benefits and drawbacks of doing a full-time MBA in Beijing compared to Shanghai?
In order to address these and other relate questions, the MBA Admissions Office will hold an Information Session for all interested applicants. The session will give applicants an overview of the program, allow them to ask questions to admission officers, and interact with current students/alumni.
Established by Asia's most successful entrepreneur Mr. Li Ka-shing, Cheung Kong GSB is a new generation business school where we are passionate about developing new ways of thinking about management theory and practice with a particular focus on China and other emerging markets. The Cheung Kong MBA is a full-time, one year program located in Beijing and taught by renowned faculty handpicked from the world's top business schools.
Date: Saturday, March 27, 2010
Time: 14:00 - 16:00 (registration begins at 13:30)
Location: CKGSB Beijing Campus - Oriental Plaza, 12/F,Tower E3,1 East Chang An Avenue, Beijing
Admission: Free (online registration required)
Note: Please present your business card at entrance
Online registration
For more information: 86-10-85181052
Email: mbaadmissions@ckgsb.edu.cn
Mar 27, 2010-Cheung Kong MBA Professor Talk&Info Session, Beijing
Topic: Do “Loyalty” Programs Create Loyalty?
“Loyalty” programs are everywhere. From airline frequent flyer programs to coffee shop punch cards to restaurant VIP cards, companies introduce these programs with the hope of increasing the loyalty of their customers and increasing their profits.
In this talk we discuss recent economic research on the effectiveness of these programs and the implications it has for firms introducing them:
Do they create loyalty or not?
What kinds of customers do they affect?
Will these programs increase the firm’s profits or not?
How can a “loyalty” program be designed to make it more effective?
Speaker: Brian Viard
Assistant Professor of Strategy and Economics at Cheung Kong
Ph.D., University of Chicago
Research Areas: Industrial Organization, Economics of Competitive Strategy, Applied Microeconomics, Telecommunications, Information Goods, Pricing, Entry, Switching Costs, Loyalty Programs
After six years at its Shanghai branch campus, the Cheung Kong MBA successfully moved to its main campus within the compounds of Oriental Plaza in Beijing. Many of the 09 MBA students have begun to refer to Beijing as their “home”. Yet the daily life of these students remains a mystery to the outside world. What is the reason behind such a move? How has the Cheung Kong MBA changed since its relocation to Beijing? What are the benefits and drawbacks of doing a full-time MBA in Beijing compared to Shanghai?
In order to address these and other relate questions, the MBA Admissions Office will hold an Information Session for all interested applicants. The session will give applicants an overview of the program, allow them to ask questions to admission officers, and interact with current students/alumni.
Established by Asia's most successful entrepreneur Mr. Li Ka-shing, Cheung Kong GSB is a new generation business school where we are passionate about developing new ways of thinking about management theory and practice with a particular focus on China and other emerging markets. The Cheung Kong MBA is a full-time, one year program located in Beijing and taught by renowned faculty handpicked from the world's top business schools.
Date: Saturday, March 27, 2010
Time: 14:00 - 16:00 (registration begins at 13:30)
Location: CKGSB Beijing Campus - Oriental Plaza, 12/F,Tower E3,1 East Chang An Avenue, Beijing
Admission: Free (online registration required)
Note: Please present your business card at entrance
Online registration
For more information: 86-10-85181052
Email: mbaadmissions@ckgsb.edu.cn
Mar 27, 2010-Cheung Kong MBA Professor Talk&Info Session, Beijing
Topic: Do “Loyalty” Programs Create Loyalty?
“Loyalty” programs are everywhere. From airline frequent flyer programs to coffee shop punch cards to restaurant VIP cards, companies introduce these programs with the hope of increasing the loyalty of their customers and increasing their profits.
In this talk we discuss recent economic research on the effectiveness of these programs and the implications it has for firms introducing them:
Do they create loyalty or not?
What kinds of customers do they affect?
Will these programs increase the firm’s profits or not?
How can a “loyalty” program be designed to make it more effective?
Speaker: Brian Viard
Assistant Professor of Strategy and Economics at Cheung Kong
Ph.D., University of Chicago
Research Areas: Industrial Organization, Economics of Competitive Strategy, Applied Microeconomics, Telecommunications, Information Goods, Pricing, Entry, Switching Costs, Loyalty Programs
After six years at its Shanghai branch campus, the Cheung Kong MBA successfully moved to its main campus within the compounds of Oriental Plaza in Beijing. Many of the 09 MBA students have begun to refer to Beijing as their “home”. Yet the daily life of these students remains a mystery to the outside world. What is the reason behind such a move? How has the Cheung Kong MBA changed since its relocation to Beijing? What are the benefits and drawbacks of doing a full-time MBA in Beijing compared to Shanghai?
In order to address these and other relate questions, the MBA Admissions Office will hold an Information Session for all interested applicants. The session will give applicants an overview of the program, allow them to ask questions to admission officers, and interact with current students/alumni.
Established by Asia's most successful entrepreneur Mr. Li Ka-shing, Cheung Kong GSB is a new generation business school where we are passionate about developing new ways of thinking about management theory and practice with a particular focus on China and other emerging markets. The Cheung Kong MBA is a full-time, one year program located in Beijing and taught by renowned faculty handpicked from the world's top business schools.
Date: Saturday, March 27, 2010
Time: 14:00 - 16:00 (registration begins at 13:30)
Location: CKGSB Beijing Campus - Oriental Plaza, 12/F,Tower E3,1 East Chang An Avenue, Beijing
Admission: Free (online registration required)
Note: Please present your business card at entrance
Online registration
For more information: 86-10-85181052
Email: mbaadmissions@ckgsb.edu.cn
Mar 27, 2010-Cheung Kong MBA Professor Talk&Info Session, Beijing
Topic: Do “Loyalty” Programs Create Loyalty?
“Loyalty” programs are everywhere. From airline frequent flyer programs to coffee shop punch cards to restaurant VIP cards, companies introduce these programs with the hope of increasing the loyalty of their customers and increasing their profits.
In this talk we discuss recent economic research on the effectiveness of these programs and the implications it has for firms introducing them:
Do they create loyalty or not?
What kinds of customers do they affect?
Will these programs increase the firm’s profits or not?
How can a “loyalty” program be designed to make it more effective?
Speaker: Brian Viard
Assistant Professor of Strategy and Economics at Cheung Kong
Ph.D., University of Chicago
Research Areas: Industrial Organization, Economics of Competitive Strategy, Applied Microeconomics, Telecommunications, Information Goods, Pricing, Entry, Switching Costs, Loyalty Programs
After six years at its Shanghai branch campus, the Cheung Kong MBA successfully moved to its main campus within the compounds of Oriental Plaza in Beijing. Many of the 09 MBA students have begun to refer to Beijing as their “home”. Yet the daily life of these students remains a mystery to the outside world. What is the reason behind such a move? How has the Cheung Kong MBA changed since its relocation to Beijing? What are the benefits and drawbacks of doing a full-time MBA in Beijing compared to Shanghai?
In order to address these and other relate questions, the MBA Admissions Office will hold an Information Session for all interested applicants. The session will give applicants an overview of the program, allow them to ask questions to admission officers, and interact with current students/alumni.
Established by Asia's most successful entrepreneur Mr. Li Ka-shing, Cheung Kong GSB is a new generation business school where we are passionate about developing new ways of thinking about management theory and practice with a particular focus on China and other emerging markets. The Cheung Kong MBA is a full-time, one year program located in Beijing and taught by renowned faculty handpicked from the world's top business schools.
Date: Saturday, March 27, 2010
Time: 14:00 - 16:00 (registration begins at 13:30)
Location: CKGSB Beijing Campus - Oriental Plaza, 12/F,Tower E3,1 East Chang An Avenue, Beijing
Admission: Free (online registration required)
Note: Please present your business card at entrance
Online registration
For more information: 86-10-85181052
Email: mbaadmissions@ckgsb.edu.cn
Topic: Do “Loyalty” Programs Create Loyalty?
“Loyalty” programs are everywhere. From airline frequent flyer programs to coffee shop punch cards to restaurant VIP cards, companies introduce these programs with the hope of increasing the loyalty of their customers and increasing their profits.
In this talk we discuss recent economic research on the effectiveness of these programs and the implications it has for firms introducing them:
Do they create loyalty or not?
What kinds of customers do they affect?
Will these programs increase the firm’s profits or not?
How can a “loyalty” program be designed to make it more effective?
Speaker: Brian Viard
Assistant Professor of Strategy and Economics at Cheung Kong
Ph.D., University of Chicago
Research Areas: Industrial Organization, Economics of Competitive Strategy, Applied Microeconomics, Telecommunications, Information Goods, Pricing, Entry, Switching Costs, Loyalty Programs
After six years at its Shanghai branch campus, the Cheung Kong MBA successfully moved to its main campus within the compounds of Oriental Plaza in Beijing. Many of the 09 MBA students have begun to refer to Beijing as their “home”. Yet the daily life of these students remains a mystery to the outside world. What is the reason behind such a move? How has the Cheung Kong MBA changed since its relocation to Beijing? What are the benefits and drawbacks of doing a full-time MBA in Beijing compared to Shanghai?
In order to address these and other relate questions, the MBA Admissions Office will hold an Information Session for all interested applicants. The session will give applicants an overview of the program, allow them to ask questions to admission officers, and interact with current students/alumni.
Established by Asia's most successful entrepreneur Mr. Li Ka-shing, Cheung Kong GSB is a new generation business school where we are passionate about developing new ways of thinking about management theory and practice with a particular focus on China and other emerging markets. The Cheung Kong MBA is a full-time, one year program located in Beijing and taught by renowned faculty handpicked from the world's top business schools.
Date: Saturday, March 27, 2010
Time: 14:00 - 16:00 (registration begins at 13:30)
Location: CKGSB Beijing Campus - Oriental Plaza, 12/F,Tower E3,1 East Chang An Avenue, Beijing
Admission: Free (online registration required)
Note: Please present your business card at entrance
Online registration
For more information: 86-10-85181052
Email: mbaadmissions@ckgsb.edu.cn
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