Oct 19, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Rui Zhu, "Learning from Coke Zero & Gucci: Segments, Targeting and Positioning"
How can the the Coca-Cola company draw new customers to a newly-launched variety of cola without eroding the market for Coca-Cola Classic?
If a $4,000 Gucci coat can be purchased at an Outlet for $1,000, then why are some consumers still willing to pay the identical full-price version?
It’s impossible to connect with every consumer out there in the marketplace. Therefore, how to divide the market into various segments, how to choose the right ones to target and how to effectively position products to consumers in that segment are some of the most fundamental questions companies face on a daily basis.
In this public lecture, Professor Zhu will discuss these important concepts in marketing by introducing theories related to segmentation, targeting and positioning, as well as cutting-edge examples representing the application of these concepts.
Speaker: Professor Rui Zhu
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CKGSB's Visiting Associate professor of marketing.
Ph.D.,University of Minnesota
Research Areas: Consumer information processing and psychology, design and structural effects of physical environment, self-regulation, embodied cognition.
Date: Wednesday, 19th October, 2011
Time: 19:30 – 21:00 (registration begins at 19:00)
Venue: CKGSB Beijing Campus, Oriental Plaza E2 20F Room 9-10
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Professor Rui Zhu, "Learning from Coke Zero & Gucci: Segments, Targeting and Positioning"
How can the the Coca-Cola company draw new customers to a newly-launched variety of cola without eroding the market for Coca-Cola Classic?
If a $4,000 Gucci coat can be purchased at an Outlet for $1,000, then why are some consumers still willing to pay the identical full-price version?
It’s impossible to connect with every consumer out there in the marketplace. Therefore, how to divide the market into various segments, how to choose the right ones to target and how to effectively position products to consumers in that segment are some of the most fundamental questions companies face on a daily basis.
In this public lecture, Professor Zhu will discuss these important concepts in marketing by introducing theories related to segmentation, targeting and positioning, as well as cutting-edge examples representing the application of these concepts.
Speaker: Professor Rui Zhu
CKGSB's Visiting Associate professor of marketing.
Ph.D.,University of Minnesota
Research Areas: Consumer information processing and psychology, design and structural effects of physical environment, self-regulation, embodied cognition.
Date: Wednesday, 19th October, 2011
Time: 19:30 – 21:00 (registration begins at 19:00)
Venue: CKGSB Beijing Campus, Oriental Plaza E2 20F Room 9-10
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Oct 19, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Rui Zhu, "Learning from Coke Zero & Gucci: Segments, Targeting and Positioning"
How can the the Coca-Cola company draw new customers to a newly-launched variety of cola without eroding the market for Coca-Cola Classic?
If a $4,000 Gucci coat can be purchased at an Outlet for $1,000, then why are some consumers still willing to pay the identical full-price version?
It’s impossible to connect with every consumer out there in the marketplace. Therefore, how to divide the market into various segments, how to choose the right ones to target and how to effectively position products to consumers in that segment are some of the most fundamental questions companies face on a daily basis.
In this public lecture, Professor Zhu will discuss these important concepts in marketing by introducing theories related to segmentation, targeting and positioning, as well as cutting-edge examples representing the application of these concepts.
Speaker: Professor Rui Zhu
CKGSB's Visiting Associate professor of marketing.
Ph.D.,University of Minnesota
Research Areas: Consumer information processing and psychology, design and structural effects of physical environment, self-regulation, embodied cognition.
Date: Wednesday, 19th October, 2011
Time: 19:30 – 21:00 (registration begins at 19:00)
Venue: CKGSB Beijing Campus, Oriental Plaza E2 20F Room 9-10
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Oct 19, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Rui Zhu, "Learning from Coke Zero & Gucci: Segments, Targeting and Positioning"
How can the the Coca-Cola company draw new customers to a newly-launched variety of cola without eroding the market for Coca-Cola Classic?
If a $4,000 Gucci coat can be purchased at an Outlet for $1,000, then why are some consumers still willing to pay the identical full-price version?
It’s impossible to connect with every consumer out there in the marketplace. Therefore, how to divide the market into various segments, how to choose the right ones to target and how to effectively position products to consumers in that segment are some of the most fundamental questions companies face on a daily basis.
In this public lecture, Professor Zhu will discuss these important concepts in marketing by introducing theories related to segmentation, targeting and positioning, as well as cutting-edge examples representing the application of these concepts.
Speaker: Professor Rui Zhu
CKGSB's Visiting Associate professor of marketing.
Ph.D.,University of Minnesota
Research Areas: Consumer information processing and psychology, design and structural effects of physical environment, self-regulation, embodied cognition.
Date: Wednesday, 19th October, 2011
Time: 19:30 – 21:00 (registration begins at 19:00)
Venue: CKGSB Beijing Campus, Oriental Plaza E2 20F Room 9-10
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Oct 19, 2011 - CKGSB MBA Professor Talk & Info Session, Beijing
Professor Rui Zhu, "Learning from Coke Zero & Gucci: Segments, Targeting and Positioning"
How can the the Coca-Cola company draw new customers to a newly-launched variety of cola without eroding the market for Coca-Cola Classic?
If a $4,000 Gucci coat can be purchased at an Outlet for $1,000, then why are some consumers still willing to pay the identical full-price version?
It’s impossible to connect with every consumer out there in the marketplace. Therefore, how to divide the market into various segments, how to choose the right ones to target and how to effectively position products to consumers in that segment are some of the most fundamental questions companies face on a daily basis.
In this public lecture, Professor Zhu will discuss these important concepts in marketing by introducing theories related to segmentation, targeting and positioning, as well as cutting-edge examples representing the application of these concepts.
Speaker: Professor Rui Zhu
CKGSB's Visiting Associate professor of marketing.
Ph.D.,University of Minnesota
Research Areas: Consumer information processing and psychology, design and structural effects of physical environment, self-regulation, embodied cognition.
Date: Wednesday, 19th October, 2011
Time: 19:30 – 21:00 (registration begins at 19:00)
Venue: CKGSB Beijing Campus, Oriental Plaza E2 20F Room 9-10
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
Professor Rui Zhu, "Learning from Coke Zero & Gucci: Segments, Targeting and Positioning"
How can the the Coca-Cola company draw new customers to a newly-launched variety of cola without eroding the market for Coca-Cola Classic?
If a $4,000 Gucci coat can be purchased at an Outlet for $1,000, then why are some consumers still willing to pay the identical full-price version?
It’s impossible to connect with every consumer out there in the marketplace. Therefore, how to divide the market into various segments, how to choose the right ones to target and how to effectively position products to consumers in that segment are some of the most fundamental questions companies face on a daily basis.
In this public lecture, Professor Zhu will discuss these important concepts in marketing by introducing theories related to segmentation, targeting and positioning, as well as cutting-edge examples representing the application of these concepts.
Speaker: Professor Rui Zhu
CKGSB's Visiting Associate professor of marketing.
Ph.D.,University of Minnesota
Research Areas: Consumer information processing and psychology, design and structural effects of physical environment, self-regulation, embodied cognition.
Date: Wednesday, 19th October, 2011
Time: 19:30 – 21:00 (registration begins at 19:00)
Venue: CKGSB Beijing Campus, Oriental Plaza E2 20F Room 9-10
Entrance fee: FREE (Free lectures, must register in advance at the online registration. )
Note: Please present your business card at entrance
Online registration
For further information, please email mbaadmissions@ckgsb.edu.cn or contact 010-8518 1052/ 010-85188 858 ext. 3616.
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