August 29 - 31, 2011

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Location: Columbia University Campus, New York City
Tuition: $6,750, includes materials and some meals.

Course Context

The financial crisis has changed the international business landscape, and China is playing a more important role than ever before.

To be successful, multinational companies must know more about China's economy, policies, and culture, and understand how to compete and cooperate with local companies especially when the economic growth patterns in China are undergoing drastic shifts that create new challenges.

World-renowned faculty from Cheung Kong Graduate School of Business and Columbia Business School will provide the context and the keys to better understand how to enter and develop business opportunities in the Chinese market. Chinese Government Officials, Chinese CEOs, and other multinational company professionals will also offer insights to understanding Chinese economic development.

After only three days of interactive and practical sessions, executives will leave the first module of the program with crucial insights and best practices that will help their organizations succeed in China.

All program sessions are taught in English and participants should be proficient in the language. Simultaneous translation, and the necessary technology, will be provided for panel discussions as some of the panel members do not speak English. Sequential translation will be provided during networking events for communicating with visiting CEOs.

Audience

Global Business Strategy: China is designed for senior-level executives from international corporations who want to expand their current operations in China or plan to penetrate the Chinese marketplace.

Benefits

Global Business Strategy: China maximizes the thought leadership of Columbia Business School in the United States and the practical application of Cheung Kong Graduate School of Business in China. Participants will leave the program knowing how to position China within their company and understand the intricacies of the country's policies and economy. While in the United States, participants will have the rare opportunity to meet with more than 50 chairpersons and CEOs from China's top corporations。

Summary of benefits

• Gain insight into the development of world economies
• Position Chinese industries in global industry value chains and explore challenges for multinationals
• Understand key characteristics of Chinese economic development
• Understand the strategy of Chinese companies
• Understand Chinese monetary, industrial, and foreign enterprise policy
• Consider new trends in overseas investment in China
• Discuss new challenges faced by multinationals in China and when they occur
• Explore strategies for competing and collaborating with Chinese state-owned enterprises and private enterprises

Curriculum

The program will include lectures and collaborative work, including a CEO roundtable discussion chaired by faculty from Columbia Business School and Cheung Kong Graduate School of Business.

Day 1

Globalization of Chinese Companies: New Perspectives and Strategies

• Discover the competitive advantages of Chinese companies compared with those of other global competitors
• Identify the unique strategies Chinese companies are implementing

China's Economy and its Implications

• Learn the relation between state and enterprises
• Understand business practices in this market
• Explore economic cycles specific to China

Day 2

The Global Financial Crisis and its Regional Impact: China

• Discuss China's response to the financial crisis
• Learn the implication for business of the explosion of bank lending in China
• Explore China's export orientation change as result of the financial crisis

Panel I: Cross Border M&As: Opportunities and Challenges for U.S. and China

• Understand how cross-border collaboration and competition between multinational corporations and Chinese firms have become more important in many industries
• Learn how cooperative relationships with competitors are developed and maintained
• Understand the mechanisms to engage in collaboration while protecting competitive advantages

Panel II: The Roles of China's Evolving Institutional Environments

• Discuss how the Chinese institutional environments have changed recently and investigate how the institutional environments will continue to evolve
• Understand how the changes affected the strategies of both multinational corporations and Chinese firms

Networking Reception and Dinner at St. Regis Hotel w/ Chinese Executives

Day 3

How Emerging Chinese Companies will Shake up Global Competition

• Discuss how Chinese firms have emerged to become global competitors
• Learn the strategies that contributed to their emergence
• Discover what multinational corporations can do to respond to the challenges

Case Presentation and Discussions

Faculty

Faculty Director(s):

	David Beim Professor of Professional Practice Finance and Economics Columbia Business School
	Joel Brockner Phillip Hettleman Professor of Business, Chair of Management Division Columbia Business School
	Xiang Bing Professor of Accounting CKGSB, Founding Dean
	Liao Jianwen Adjunct professor of Strategy and Innovation CKGSB
	Yijiang Wang Associate Dean and Professor of Human Resource Management and Economics CKGSB
	Raymond Horton Frank R. Lautenberg Professor of Ethics and Corporate Governance Faculty Director of the Programs in Social Enterprise, Executive Education