The EMBA program emphasizes a team-oriented culture infused with an awareness of social responsibility.

Team Culture
The Cheung Kong EMBA is well known for its team-oriented culture. The program encourages a frank and honest exchanges of ideas and opinions, promoting camaraderie and the development of life-long friendships. 

Humanistic Spirit
In an era of intense economic competition, the EMBA program emphasizes the need for businesspeople to also serve the broader social good. Social stability and national prosperity depend on entrepreneurs' willingness at times to sacrifice some of their individual desires in service to society. 

Social Responsibility
Though business depends on profit for growth, it must also cultivate integrity and honesty as a foundation for long-term development. The Cheung Kong EMBA program expects every one of its students not only to create wealth and generate profits with their business ventures, but to contribute to society and encourage a sense of responsibility among others. Business leaders have played an invaluable role in the development of China's economy, and we hope that they may also contribute to the betterment of the global society and economy.