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| Return to Shareholders and Earnings Management |
4 days |
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Objective
The course employs new perspectives and new cases to systematically explore the topic of how strategic decisions and operation management affects the profitability and shareholder equities. With cases on Wal-mart, Dell, Amazon, Microsoft, IBM & Levono Group, GE, Toyota, Changhong, Vanke, students will analyze financial reports and understand their profit models and management efficiency. Tools on managing ROE are introduced, with emphasis on balancing competing needs within the same company.
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Ingredients
The course includes topics such as managerial accounting for the profit models, managerial accounting for the growth models, interpreting strategy and efficiency through accounting, balancing needs to achieve profit goals, etc.
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| Strategies for Globalization of Chinese Indigenous Corporations |
4 days |
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Objective
Globalization opens up both challenges and opportunities. This course introduces methods to Chinese business that faces increasing global competition and needs to leverage its strengths through "China play". The key objective of this course is to break down the existing way of thinking at the Chinese companies, and build up revolutionary innovations that will induce sustainable competitive advantages for Chinese business.
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Ingredients
The course is built upon an extensive collection of cases on leading Chinese companies, such as TCL, UT Starcom, Huali, Huawei, Jing Dongfang Lucky Film, Lenovo Group, Qinchuan, Shanghai Automobile, CNOOC, Zhongji, New Zhongji, etc. The course outlines a systematic framework for Chinese business in response to the challenges of globalization.
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| Strategies for Innovation and New Growth Engines |
4 days |
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Objective
The course introduces theories and tools on managing innovations. Students learn to identify viable ones among multiple growth opportunities, develop concrete plan to capitalize on their choices and incorporate them into the long-term growth strategy for the business.
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Ingredients
Topic of this course include exploration and adopting interruptive thinking, value creation, Blue Ocean strategies, disruptive growth, etc.
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| Learning from Leading Asian Firms |
4 days |
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Objective
By analyzing the success of Japanese, Korean companies in the Fortune 500 list, the course helps Chinese business benchmark with the best practice at those firms, evaluate the current situation of Chinese business, and develop an optimized growth strategy. The goal of the course is not imitation but transcendence.? The focus is on how to apply lessons learned at other leading Asian companies to Chinese companies and improve their overall global competitiveness.
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Ingredients
The course is comprised of lectures delivered in China, Japan and Korea.? The course will start by answering the question that in face of globalization, what are the visions, capabilities, and advantages required of the Chinese business. The course will proceed to develop a viable and differentiated strategy, following visits to the leading Japanese and Korean companies and bouncing off ideas with their senior management. Through this course, the leading management scholars from Japan and Korea will share their insights from extensive research of their own economies and business.
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| Brand Building and Management |
4 days |
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Objective
This course is a comprehensive introduction to brand, including branding concepts, understanding brand (brand structure, brand extension) and proper methods to evaluate brand equity. A number of cases are used to illustrate practice of new product development and umbrella brand building, market positioning, and creative brand communication (for example customer experience marketing, media and entertainment), etc.
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| Computer Simulation |
4 days |
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Objective
The course is built upon the successful computer model developed by TechMark. The simulation is based on a mature business environment, one that bears resemblance to the current global market, where students form teams to make decisions on key process of R&D, production, sale, finance and logistics, with the goal of beating competitors and achieve profitability.
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Ingredients
The simulation covers the key aspect of business decision-making including competitive analysis, assessment of new opportunities, financial analysis, teamwork and strategic choices. Students will gain first-hand experience in a relaxed yet collaborative environment on how to manage business, rally morale, adopt innovative ways of thinking and gain an upper hand in competition. The emphasis of the course is the ability to follow the market changes at close proximity and make/implement right decision with incomplete information.
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| Negotiation Skills |
2 days |
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Objective
Negotiation is a combination of art and science of achieving bilateral or multi-lateral agreement built on co-dependence and profit-maximization. The course provides students with the skills necessary to deal with negotiations and disputes in different business situations.
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Ingredients
The course is conducted primarily in practice. Students assume responsibilities to negotiate for themselves, or for their organizations, and have to go through the process of preparation, negotiation and problem solving.
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