Zhao Hao is an associate professor of marketing at Cheung Kong.

Before joining Cheung Kong, Professor Zhao taught at Rutgers University. 

Zhao has published extensively in international marketing journals including Marketing Science and Operations Research. He also serves as a consultant to multinationals operating in Hong Kong and mainland China.

"Sequential Product Strategy, Dynamic Market, and Social Welfare", with Jagpal, Sharon, Journal of Business Research, vol. 62 (7), pp. 713-718, 2009.

"The Effect of Secondhand Markets on the Firm's Dynamic Pricing and New Product Introduction Strategies", with Sharon Jagpal,  International Journal of Research in Marketing, 23, 2006.

"Incentive-Based Compensation to Advertising Agencies: A Principal-Agent Approach", the International Journal of Research in Marketing, 22, 2005.

"The Impact of E-tailers’ Inventory Policies on Pricing, Product Delivery and Customer Responses: A Theoretical and Empirical Analysis", with Yong Cao, Journal of Retailing, 2004.

"Perceptions of E-Tailer’s Delivery Fulfillment: an Integrated Model of Firm Factors and Buyer Characteristics", with Yong Cao, Journal of Service Research, May 2004, the leading article.

"R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market", Review of Marketing Science, vol. 2, issue2, May 2003.

"Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model", Marketing Science, 19, 4, 390-396, Fall 2000.

"Production-Inventory Systems with Unreliable Machines," with Berg, M and M.J.M. Posner, Operations Research, 42, 111-118, January-February 1994.