Professor Zhu joined CKGSB as a Visiting Associate Professor of Marketing this year. She received her Ph.D. in business administration (marketing) with a minor in psychology from University of Minnesota in 2003. Her research areas include consumer information processing and psychology, design and structural effects of physical environment, self-regulation, and embodied cognition. Since 2009, Professor Zhu has been the Canada Research Chair in Consumer Behavior, Alumni Professorship in Marketing, Associate Professor at the Sauder School of Business, University of British Columbia.

Professor Zhu is the recipient of numerous awards, notably the Sauder Research Excellence Award, University of British Columbia  (2010), Canada Research Chair in Consumer Behavior (2009), and Marketing Science Institute's 2007 Young Scholar award. She has also received the Society for Consumer Psychology (SCP) Sheth Dissertation Competition Runner-up (2002), Carlson School of Management Dissertation Award, University of Minnesota (2002-2003), AMA-Sheth Foundation Doctoral Consortium Fellow (2002), Robert Lieberman Memorial Award for Teaching Excellence, Carlson School of Management, University of Minnesota (2001), and the Excellence in Teaching Award, Carlson School of Management, University of Minnesota, (2000-2001).

1. Wang, Jing, Rui (Juliet) Zhu, Baba Shiv (2011), "How Does Loneliness Affect Information Processing and Consumer Choices" forthcoming, Journal of Consumer Research.
2. Meyers-Levy, Joan, and Rui (Juliet) Zhu (2010), "Gender Differences in the Meanings Consumers Infer from Music and Other Aesthetic Stimuli," Journal of Consumer Psychology, 20, 495-507.
3. Meyers-Levy, Joan, Rui (Juliet) Zhu, and Jiang Lan (2010), "Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance," Journal of Consumer Research, 37 (June).
4. Mehta, Ravi and Rui (Juliet) Zhu (2009),"Blue or Red? Exploring the Effect of Color on Cognitive Task Performances," Science, Published Online February 5, 2009, In print, 28 February, Vol. 323, no. 5918, pp. 1226-1229.
5. Levav, Jonathan and Rui (Juliet) Zhu (2009), "Seeking Freedom through Variety," Journal of Consumer Research.
6. Zhu, Rui (Juliet) and Joan Meyers-Levy (2009), " The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Journal of Marketing Research, 46 (February), 37-45.
7. Zhu, Rui (Juliet), Xinlei (Jack) Chen, and Srabana Dasgupta (2008), "Trade-in or not? Exploring the effect of trade-in value on consumers' willingness to pay for the new product," Journal of Marketing Research, XLV (April), 159-170.
8. Argo, Jennifer, Rui (Juliet) Zhu, and Darren Dahl (2008), "Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment," Journal of Consumer Research, 34 (February), 614-623.
9. Kirmani, Amna and Rui (Juliet) Zhu (2007), "Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge," Journal of Marketing Research, XLIV (November), 688-701.
10. Meyers-Levy, Joan and Rui (Juliet) Zhu (2007), "The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Journal of Consumer Research, 34 (August), 174–186.
11. Zhu, Rui (Juliet) and Joan Meyers-Levy (2007), "Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Journal of Consumer Research, 34 (June), 89-96.?
12. Zhu, Rui (Juliet) and Joan Meyers-Levy (2005), "Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions," Journal of Marketing Research, 43 (August), 333-345.
13. Monga, Ashwani and Rui (Juliet) Zhu (2005), "Buyers versus Sellers: How They Differ in Their Responses to Framed Outcomes," Journal of Consumer Psychology, 15 (Fall), 325-333.
14. Meyers-Levy, Joan and Rui (Juliet) Zhu (2007), "Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments," in "Visual Marketing: From Attention to Action," (eds.) Michel Wedel and Rik Pieters, Lawrence Erlbaum Associates, Mahwah, New Jersey, pp. 193-224.

1. "Does Brand Communities really help Consumers?" with Utpal Dholakia, Xinlei (Jack) Chen, and René Algesheimer, Being revised for 4th round review at Journal of Marketing Research.
2. "Seating arrangement and information processing," with Jennifer Argo, Being revised for 3rd round review at Journal of Consumer Research.
3. "When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle?" with Ravi Mehta and Joan Meyers-Levy, Being revised for 3rd review at Journal of Consumer Research.
4. "Is Noise bad? Not Always" with Ravi Mehta and Amar Cheema, Under 2nd round review at Journal of Consumer Research.
5. "When Closer is Better" With Xiuping Li and Grace Chae, Being revised for 2nd round review at Journal of Consumer Research.
6. "Exploring the effects of rewards on creative cognition," with Ravi Mehta and Darren Dahl, Under review at Journal of Marketing Research.
7. "Who's Talking about the Brand Failure: Social Identity Threat and Foreign Product Derogation", with Grace Chae and Darren Dahl.