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- Phone：010-85188858*3314
- Fax：010-85186800
- E-mail：bjing@ckgsb.edu.cn
- Office Hours：by appointment-
schedule by email
- Assistant Professor of Marketing at Cheung Kong GSB
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- Ph.D., University of Rochester
- Research Areas: Product Differentiation (e.g., horizontal, vertical, and discrete-choice models), Economics of Information (e.g., consumer search and price dispersion), Electronic Commerce, Information Systems
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Introduction
Jing Bing is an assistant professor of marketing at Cheung Kong. He earned his Ph.D. in business administration from the University of Rochester in 2001.
Between 2001 and 2007, he was an assistant professor of information systems at the Stern School of Business at New York University. Professor Jing's research interests include mass customization, product positioning, product line, price dispersion and promotions, and information goods versioning.
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Achievements
Jing's work has appeared or will appear in journals such as Management Science, Marketing Science, Quantitative Marketing and Economics, Journal of Economics and Management Strategy, Journal of Management Information Systems, Economics Letters, and Marketing Letters. He serves on the editorial board of Marketing Science.
His honors include Beta Gamma Sigma, Who's Who in Business Higher Education, Who's Who in America, etc.
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Selected Publications
"Pricing Experience Goods: The Effects of Customer Recognition and Commitment," Journal of Economics and Management Strategy (forthcoming).
"Putting One-to-One Marketing to Work: Personalization, Customization and Choice," with Arora et al., Marketing Letters, December 2008.
"Finite Brand Loyalty and Equilibrium Price Promotions," with Zhong Wen, Journal of Economics and Management Strategy, Fall 2008.
Network Externalities and Market Segmentation in a Monopoly, Economics Letters, April 2007
"Product Differentiation under Imperfect Information: When does Offering a Lower Quality Pay?" Quantitative Marketing and Economics, March 2007.
"On the Profitability of Firms in a Differentiated Industry," Marketing Science, May-June 2006.
"Product Customization and Price Competition on the Internet," with Rajiv Dewan and Abraham Seidmann,Management Science, Aug 2003.
"Adoption of Internet-based Product Customization and Pricing Strategies", with Rajiv Dewan and Abraham Seidmann, Journal of Management Information Systems, Fall 2000.
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