Professor Cui joined CKGSB as a Visiting Assistant Professor of Marketing this year. He received his Ph.D. in managerial science and applied economics from the Wharton School of University of Pennsylvania in 2005. His research areas include competitive strategies, pricing, distribution channels, marketing-operations Interfaces, and behavioral and experimental economics. Since 2005, he has been an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota.

Professor Cui is the recipient of numerous awards, including the Management Science Meritorious Service Award (2009), AMA-Sheth Doctoral Consortium Fellow, Texas A&M University (2004), INFORMS Marketing Science Doctoral Consortium Fellow (2003, 2004). Most recently, Cui was awarded the Marketing Science Institute 2011 Young Scholars award, and he has received the 3M Non-Tenured Faculty Award at the Carlson School from 2007-2010.

He serves on the editorial board of Marketing Science, and is an ad hoc reviewer for the journals Decision Sciences, European Journal of Operations Research, Journal of Marketing Research, Management Science, Manufacturing and Service Operations Management, Marketing Science, Production & Operations Management, and Review of Marketing Research.

1. Goldfarb, Avi, Teck-Hua Ho, Wilfred Amaldoss, Alexander Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao, and Botao Yang (2010), "Behavioral Models of Managerial Decision-Making," conditional acceptance at Marketing Letters.
2. Dong, Yan, Yuliang Yao, and Tony Haitao Cui (2011), "When Acquisition Spoils Retention: Direct Selling vs. Delegation under CRM," Management Science, forthcoming. Equal authorship.
3. Ho, Teck-Hua, Noah Lim, and Tony Haitao Cui (2010), "Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis," Management Science, 56(11) 1891-1910. Equal authorship.
4. Liu, Yunchuan and Tony Haitao Cui (2010), "The Length of Product Line in Distribution Channels," Marketing Science, 29(3) 474-482. Equal authorship.
5. Meyer, Robert J., Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, Barbara E. Kahn (2010), "Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research," Marketing Letters, 21(3) 301-315.
6. Cui, Tony Haitao, Jagmohan S. Raju, and Z. John Zhang (2008), "A Price Discrimination Model of Trade Promotions," Marketing Science, 27(5) 779-795.
7. Cui, Tony Haitao, Jagmohan S. Raju, and Z. John Zhang (2007), "Fairness and Channel Coordination," Management Science, 53(8) 1303-1314.
8. Zhang, Z. John and Tony Haitao Cui (2006), "The Rise of Power Retailers in China and Manufacturers' Counter Strategies," alphabetical order in Chinese, PKU Business Review (in Chinese), 20 (4) pp. 96-99.

WORKING PAPERS

1. Chen, Yuxin and Tony Haitao Cui (2010), "The Benefit of Uniform Price for Branded Variants," under revision for third round review, Marketing Science. Equal authorship.
2. Cui, Tony Haitao, Paola Mallucci, and Z. John Zhang (2010), "Competitive Implications of Haggling," under revision for second round review, Management Science. Equal authorship.
3. Yan Dong, Yuliang Yao, Kefeng Xu and Tony Haitao Cui (2011), "Recovering Service Failure in Distribution Channels," under revision for second round review, Marketing Science. Equal authorship.
4. Cui, Tony Haitao, Jagmohan S. Raju and Mengze Shi (2011), "S-shaped Incentive Schemes and Pay Caps," under first round review at Marketing Science. Equal authorship.
5. Cui, Tony Haitao and Paola Mallucci (2011), "Fairness Ideals in Distribution Channels," final preparation for submission to Marketing Science.
6. Cui, Tony Haitao and Preyas Desai (2010), "Pharmaceutical Distribution through PBMs: Market Shares, Bargaining Power and Insurance Plan Heterogeneity," under revision for resubmission to Management Science. Equal authorship.
7. Chen, Yuxin, Tony Haitao Cui, and Z. John Zhang (2011), "Competitive and Welfare Implications of Gift Cards," under revision for resubmission to Marketing Science. Equal authorship.
8. Donohue, Karen, Yinghao Zhang, and Tony Haitao Cui (2011) "Revenue Sharing versus Buyback Contracts: Influence of other Regarding Supplier Preferences," final preparation for submission to Management Science. Equal authorship.
9. Viswanathan, Madhu, Tony Haitao Cui, Mrinal Ghosh and George John (2010), "Loss-Averse Reference Dependent Contract Choices in A Laboratory Moral Hazard Setting," final preparation for submission to Management Science.
10. Cui, Tony Haitao, Yan Dong and Kefeng Xu (2010), "Scheduled Flight Delays? Effective Service Failures under Firm Competition," final preparation for submission to Marketing Science. Equal authorship.
11. Cui, Tony Haitao and Teck-Hua Ho (2010), "Rationing Rules in Bertrand-Edgeworth Competition: A Theoretical and Experimental Investigation," final preparation for submission to Journal of Marketing Research. Equal authorship.

November 2, 2009, “Growing Online Sales Could Lower Prices, But Also Trim Choices,” Science Daily

March 29, 2008, “In the Game of Business, Playing Fair Can Actually Lead to Greater Profits,” Financial
Times.

Minnesota: The Magazine of the University of Minnesota Alumni Association: "Discoveries: Fairness Pays Off".

University of Minnesota Press Release, EurekAlert, CRM Buyer, TechNewsWorld, Innovations Report, and Huliq.com etc.: "U of M Researcher Finds Fairness Leads to Better Profits for Manufacturers and Retailers".