Brian Viard is an associate professor of strategy and economics at CKGSB. He received a Ph.D. in business economics from the University of Chicago and an MBA from Stanford Graduate School of Business.

Before joining CKGSB, Viard was an assistant professor of strategic management at Stanford University.

Personal Website

• "Pricing of Complements and Network Effects," with Nicholas Economides, in Regulation and the Economic Performance of Communication and Information Networks, edited by Gary Madden, Edward Elgar, 2011.
• "The Effect of Market Structure on Cellular Technology Adoption and Pricing", with Katja Seim, American Economic Journal: Microeconomics, forthcoming.
• "Quantifying the Benefits of Entry into Local Phone Service," with Nicholas Economides and Katja Seim, The RAND Journal of Economics, Vol. 39, No. 3, 699 – 730, Autumn 2008.
• "Do Frequency Reward Programs Create Switching Costs?," with Wesley Hartmann, Quantitative Marketing and Economics, Vol. 6, No. 2, June 2008, 109 – 137, June 2008.
• "Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability" - The RAND Journal of Economics, Vol. 38, No. 1, Spring 2007, 146 - 163.
• "Information Goods Upgrades: Theory and Evidence"– The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.
• "Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) – invited in Marketing Letters, Vol. 16, Issue 3 – 4, December 2005, 209 – 224.

"Baidu: Searching for Truth?" (supervised Arthur Chengchun Qi). CKGSB Case #2010-09-1-177-2e. Available through CKGSB Case Center.

"Gushan and the Biodiesel Market (A): Is the Engine Running out of Gas?" (supervised Yunfei Feng). Cheung Kong GSB Case #2010-09-1-173-1e. Available through CKGSB Case Center.

"Gushan and the Biodiesel Market (B): A Major Roadblock" (supervised Yunfei Feng). CKGSB Case #2010-09-1-174-1e. Available through CKGSB Case Center.

"Third-Party Payment Systems in China" (with Arar Han). Cheung Kong GSB Case #2010-09-1-163-1e. Available through CKGSB Case Center.

"The Instant Messaging Battle: New Enemies and Widening Conflict." Cheung Kong GSB Case #2010-09-1-162-1e. Available through CKGSB Case Center.

"Blizzard v. bnetd.org: Managing Intellectual Property" (supervised Pamela Yatsko). Stanford GSB Case #SM-154 (A) and (B), 2007. Available through Harvard Business School Publishing.

"ezboard: Making Customers Pay" (supervised Pamela Yatsko). Stanford GSB Case #SM-142, 2005.

"The Long Battle for an Instant Messaging Standard" (supervised Steven Fan). Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.

"Netflix: Opening or Closing Credits in Online Movie Distribution?" (supervised Jessica Phillips Patrick). Stanford GSB Case #SM-131, 2004.

"Tata Consultancy Services: Globalization of Software Services" (with Sanjeev Dheer and John Roberts). Stanford GSB Case #S-SM-18, 1993. Available through Harvard Business School Publishing.

"EDS: Information Technology Outsourcing" (with Sanjeev Dheer and Garth Saloner). Stanford GSB Case #S-SM-3, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.