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Case Studies Bank

About Case Center

Since its inception in 2003, the Cheung Kong GSB Case Center has functioned as an effective knowledge and communication platform, linking faculty members, business-case writers, and executive students together with China's mainstream enterprises.

The Center has produced over 100 faculty-directed business cases featuring China's national enterprises and the China operations of major multinational corporations. While written primarily for educational use in the Cheung Kong classroom, this body of knowledge is influencing management practice in the real business world. The cases focus on real business situations in China, leveraging the Cheung Kong faculty's unique ability to bridge Western and Eastern management thought.

With generous support from the Li Ka-shing Foundation, the Center is building a world-class business case library designed to serve as a window for business understanding between China and the outside world. This library will benefit scholars as well as executives leading Chinese and multinational corporations over the coming decades.

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