Is Taobao in Trouble?

Taobao and its challengers.

Keywords: online retail, branding, sales, partnerships

Case advisor: Chen Yuxin With a seller bottleneck, how can Taobao Mall appeal to its retail partners? With the rapid development of Dangdang and Jingdong Mall, how should Taobao respond?

The Battle for China's Carbonated Beverage Industry (Cases A & B)

Wahaha attempts to stop Coke and Pepsi charging ahead in China.

Keywords: carbonated soft drinks, competition, branding

Case advisor: Xiang Bing Can domestic champion Wahaha’s Future Cola compete with Coke and Pepsi? Even as Wahaha found great success in the non-carbonated beverage market, Future Cola’s market share was steadily being eroded by Coke and Pepsi by 2010.

Hengri's Brand-Building Journey

An engineering machinery company's brand-building maneuvers.

Keywords: engineering, strategy, sales, brand development, platform

Case advisor: Cui Haitao Marketing and brand development have traditionally been undervalued in the engineering machinery sector, but Hengri wanted to develop a brand, and become best value platform for engineering machinery products. When it came to it, however, this process is not all plain sailing.

Meet Our Professors

	Bingsheng Teng Associate Professor of Strategic Management
Ph.D., City University of New York In a Q&A interview, Professor Teng comments on the messy Danone-Wahaha divorce and what it says about structuring strategic alliances. He also discusses Chinese business model innovation and new strategies for Chinese firms going global.
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	Brian Viard Assistant Professor of Strategy and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business Professor Viard explains how case studies drawn from real-life business help students understand the complexities of crisis management–and the challenges of everyday government relations–in China.
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