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Business Model Innovation

NRX Lingerie

Transitioning from family to professional management.

Keywords: operations, family business, franchise management, growth, sales

Case advisor: Wang Yijiang From its origins as a family operation, NRX reached a stage in its development where it needed to move beyond the family and into a more structured management framework. This case series introduces the transition process, differences of opinion between managers and owners of the company, and the decision-making actions of the leadership.

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Bright Dairy's Strategic Transformation

How Bright Dairy turned itself around, despite a calamitous environment.

Keywords: dairy, strategy, management, melamine crisis, health and safety

Case advisor: Teng Bingsheng In 2007, Guo Benhang replaced Wang Jiafen as general manager of Bright Dairy. The former managerial team's conservative "wait and see" approach had seen the company slip to third place in the Chinese dairy sector. After Guo came on board, the company saw a succession of reforms to break its inflexible structural matrix, instigating a new model.

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Ningbo Ruixing

Television tuner maker to the world

Keywords: electronics components, manufacturing, television, private enterprise

Case advisor: Li Wei
This case explores the development of the privately-owned enterprises in Zhejiang province by way of gaining an understanding of TV tuning company Ningbo Ruixing Electronics.

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Meet Our Professors

Bingsheng Teng
Associate Professor of Strategic Management
Ph.D., City University of New York
In a Q&A interview, Professor Teng comments on the messy Danone-Wahaha divorce and what it says about structuring strategic alliances. He also discusses Chinese business model innovation and new strategies for Chinese firms going global.
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Brian Viard
Assistant Professor of Strategy and Economics
Ph.D. in Business Economics, University of Chicago; MBA, Stanford Graduate School of Business
Professor Viard explains how case studies drawn from real-life business help students understand the complexities of crisis management–and the challenges of everyday government relations–in China.
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