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Transitioning from family to professional management.
Keywords: operations, family business, franchise management, growth, sales
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Case advisor: Wang Yijiang From its origins as a family operation, NRX reached a stage in its development where it needed to move beyond the family and into a more structured management framework. This case series introduces the transition process, differences of opinion between managers and owners of the company, and the decision-making actions of the leadership.
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How Bright Dairy turned itself around, despite a calamitous environment.
Keywords: dairy, strategy, management, melamine crisis, health and safety
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Case advisor: Teng Bingsheng In 2007, Guo Benhang replaced Wang Jiafen as general manager of Bright Dairy. The former managerial team's conservative "wait and see" approach had seen the company slip to third place in the Chinese dairy sector. After Guo came on board, the company saw a succession of reforms to break its inflexible structural matrix, instigating a new model.
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Television tuner maker to the world
Keywords: electronics components, manufacturing, television, private enterprise
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Case advisor: Li Wei
This case explores the development of the privately-owned enterprises in Zhejiang province by way of gaining an understanding of TV tuning company Ningbo Ruixing Electronics.
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